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25 neighbors want Fogplane – an installation of fabric, light, and shadows inspired by San Francisco's microclimates on Market Street.

Fogplane focuses on San Francisco’s microclimates and the way its inhabitants relate to, create, recollect in memories their city as they walk through it and experience it. We are using fog (a big presence in San Francisco) as an inspiration. Our project is made up of stretchy white fabric, chromed columns, steel plates, snap buttons, el wire to light the fabric from a reveal and a wood platform. 

Fogplane is an infrastructure that consists of stretchy fabric that is multiplied in layers. In its static form, Fogplane is simple and elegant in its form and material. Its layers inherently mimic the qualities of rolling fog in our city, creating density and depth. Much like fog, there are different levels of transparency and opaqueness against people and objects. The material of the white fabric also helps create gradients of shadows against it as people filter through Fogplane. According to where different people are standing within Fogplane, some people are completely visible, while others appear as shadows against the fabric. The more layers of fabric are in front of a person, the softer their shadows appear. 

We propose that Fogplane be sited on the axis of the UN Plaza near Market Street. Circulation through this space captures Bart riders, farmer’s market crowd, food truck eaters as well as the day-to-day citizens who linger around the area looking for shade and respite. Although UN Plaza is our designed site, Fogplane can be adapted to different parts of the city and be able to relate to the larger context of the city through its atmospheric qualities of microclimates.

We’re fascinated by fog’s ability to completely change the mood and image of not only the city, but our relationships with the city.  As we adventure around our diverse neighborhoods, we experience the depths of the city’s diversity, peeling away and exposing the layers of its people, cultures and spaces.  Fog rolls in and out of our city every day, veiling and unveiling our own moments and memories of San Francisco.

We hope that Fogplane is a catalyst to evoke a sense of familiarity and a sense of community.  We see fog as an environment that supersedes all differences in the community and is the common element that binds the city.

The simple and static infrastructure of Fogplane depends on its user and inhabitants (much like the city) to be manipulated, touched and experienced. The stretchy yet taut fabric can be pulled, poked, pushed, buttoned (using snap buttons on the fabric) to create different types of spaces as the inhabitants wish. It can be pulled down to see beyond the fabric; it can be pushed inward create a personal nook; it can be fastened overhead to create enclosure. As people interact with it in various capacities, the project itself begins to accumulate traces and memories of people.

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If you like this idea, "me too" it to stay updated on it's progress. Feel free to share your insights in the "How can you help?" section. If you'd like to get involved with this project, let us know. You can fill out a volunteer form to help with the overall festival here.

Supporters All

Market Street Prototyping Festival
Sahiti Karempudi
Anita Hsieh
Nicholas Meow
Maria Judice
Megan Taylor
Sandrella Rose
Ina Yosun Chang
Marc Haumann
Jasmine Friedrich
Dante Noto
stephanie van dyke
Tee Parham
Derek Ouyang



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Groundplay: The evolution of tactical urbanism
Wednesday, March 22, 2017, 6:00pm - 9pm
Exploratorium Observatory, Pier 15 (RSVP required)

Introducing Groundplay -- join us in celebrating the launch of San Francisco Planning’s Groundplay program at the Exploratorium on March 22nd at 6pm as part of their Conversations About Landscape speaker series. Pavement to Parks is merging with Living Innovation Zones and the Market Street Prototyping Festival into one citywide program called Groundplay.

Panelists include Deborah Cullinan, CEO of Yerba Buena Center for the Arts, Katy Tang, San Francisco Supervisor for District 4, Shawn Lani, Studio Director of Studio for Public Spaces at Exploratorium, and will be moderated by Kay Cheng and Ilaria Salvadori of City Design Group, San Francisco Planning Department.

RSVP to attend:

Who Went?

Danielle Rose
Erik Schmitt
Hunter Franks
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Happy Hour Q&A
Wednesday, March 30, 2016, 4:00pm - 7:00pm
The Hall, 1028 Market Street, San Francisco, CA

Join us for a Happy Hour Q&A at The Hall! Come meet and mingle with the MSPF team and get a chance to discuss any questions you might have about your project submissions and ideas. The MSPF Open Call for new projects for our 2016 festival is open until Apr 15. We’ll also be joined by some of last year’s participants who can share their experiences. Bring your friends and prototype ideas and we’ll see you there!

Open Call info:

Who Went?

Sean Stevens
Tom K.
Market Street Prototyping Festival
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Market Street Prototyping Festival

Calling all Bay Area citizens! MSPF is now accepting new project applications for our 2016 festival! Do you have an idea to make Market Street a more vibrant public space? We want to hear about it, submissions accepted now thru Apr 15.

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Posted Mar 2, 2016
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Market Street Prototyping Festival

Here's an in depth analysis of the 2015 festival from Gehl Studio San Francisco. "Makers on Market" summarizes key findings and insights from the Festival, identifies prototypes with potential of influencing the design of Market Street, and outlines a framework for using prototyping events as a way to engage members of the public in finding solutions to public challenges.

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Posted Sep 15, 2015
Oct 3, 2017

Updated link:

Posted by Dan on Oct 3, 2017
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MSPF Community Meeting: Select 10 projects for incubation
Thursday, September 3, 2015, 5:00pm - 7pm
Center for New Music, 55 Taylor Street, SF CA 94102

Our work depends on you! YBCA values our community partners as primary stakeholders as we evolve and grow together. We believe that nurturing and deepening mutually-beneficial relationships with community based organizations, nonprofits, schools, local businesses, artists and creative problem-solvers is key to our interdependent success.

Join us! Participate in the process to select the 10 most successful prototypes--emerging from the pilot festival--for incubation. Together, we will identify the most forward-thinking, diverse citizen-driven solutions for re-energizing Market Street.

You can see the projects that participated in the April 2015 festival here:

Who Went?

Tom K.
Market Street Prototyping Festival
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Market Street Prototyping Festival

Here are a few thoughts on the festival from the team at Neighborland -


Market Street Prototyping Festival — The Neighborland

Tens of thousands of people travel down Market Street in San Francisco every day. Most of us simply mind our own busines…

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Posted Jul 29, 2015
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How to make Fog Plane:



Fogplane was an installation that was part of the 2015 Market Street Prototyping Festival in San Francisco. The goal of MSPF is to unite diverse neigh...

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Posted Jul 28, 2015
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Mark Brucker

Really enjoyed this one!

Posted Apr 18, 2015
Apr 18, 2015

Me too Mark - very simple, but transformative in public space.

Posted by Dan on Apr 18, 2015
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Market Street Prototyping Festival
Thursday, April 9, 2015, 9:00am
Market Street between Embarcedero and Van Ness

An open call for creative ways to improve Market Street yielded hundreds of submissions from citizens and organizations. Fifty of these submissions were chosen to create rough models, or “prototypes”, that demonstrate how their idea would work. From April 9th - 11th, Market Street will come alive with these ideas. Its wide sidewalks will be filled with temporary installations ranging from performances spaces, relaxation zones, dynamic art pieces, and more.

Come and walk the festival route, check out the installations, and tell us what you think. A selection of these designs will then move from prototype to reality, as part of our city’s Better Market Street initiative.

Who Went? (51)

Steven Kahlich
Susie McKinnon
Max Hawkins
Melody Villavicencio
Cheyenne Maples
Tom K.
Dan Sullivan
Alvin Shiu
Garen Gary Srapyan
Paul Pillitteri
Timber Valley
Galen Maloney
Maria Judice
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