WSU could help foster a "stay-the-weekend" culture by encouraging existing student and community organizations, groups and clubs to create, promote and market more weekend events. Some events can be student-centered while some could be open to the general public. The groups that can foster a more engaged student body through their efforts should then receive special recognition and support for their endeavors-- a competition of sorts. Organizing new events that piggy back on existing school or neighborhood events is a start. Football game? How about an organized event before or after? New art exhibit at an area museum? How about a student group discussion or meal afterwards. Some events could be purely for fun and entertainment and others could focus on community involvement and volunteering while other events could be more scholarly endeavors. Various groups could be recognized for their different contributions, whether it is in support of school spirit, community service or fostering cultural awareness.
WSU could also do their own version of a "slow roll" on bikes around campus and the surrounding area on the weekends. Make it a party with food trucks on Gullen Mall for the end of the bike ride and encourage the riders to wear WSU apparel. Groups could perform and advertise other upcoming events there too.