We have a bus and light rail system in Mesa, but I rarely see many riders on it.
When we lived in New York City, schoolchildren were given free subway/bus passes. Growing up using public transit taught them to use it.
I think Mesa could improve transit ridership by giving free transit passes to our schoolchildren.
They could grow up knowing how to use it.
Here is how NYC administers the program:www1.nyc.gov/site/dycd/involve...