Pittsburgh has a great bike map featuring some safety and road rules with simple and friendly icons. Sadly that part of the map isn't anywhere to be found online, but you can see hints of it here www.deeplocal.com/projects/15 . Interesting challenge to think of how to reach drivers with this info. Maybe a pothole map (a common enemy!) that includes bike/car safety rules, distributed through drive-thrus and beyond.
I'd be interested to see examples of successful public education campaigns other cities have created around the issue. Good messaging is crucial. Anyone know of any good examples we might be able to sample?