Our project seeks to boost the walkability of Market Street and the city beyond it with easy to create wayfinding signage. The Walk [Your City] system of urban wayfinding has already been successfully deployed in a number of US cities and towns. Its easy-to-use website allows any interested individual or organization to create simple, clear signage that highlights how few minutes it takes to walk or bike to nearby destinations and amenities. The inexpensive plastic signs are printed and shipped to the individual. They are designed to be easily affixed to existing sign and lamp posts with zip ties. The signs inform people on the street how long it takes to walk or ride to a specific destination, and they also include a QR that can be scanned by a smartphone to provide more specific directions. That feature also allows Walk [Your City] to collect information on how people are using the system.
The Market Street Prototyping Festival is the perfect opportunity to test this system in San Francisco. We propose designing and printing 30 signs to be distributed throughout the entire Festival Zone. If permitted, the signs will be affixed to cross walk signal posts at eye level, where pedestrians are likely to pause and read them before crossing the street or turning the corner. These signs will call out certain points of interest to be found on or off Market Street, highlighting how many of the city’s treasures are immediately accessible to pedestrians and cyclists from this major corridor.
We plan to work with Walk SF (walksf.org), a local organization committed to reducing traffic deaths and encouraging walkable cities and development, to help determine the best location and implementation of the signs.
If you like this idea, "me too" it to stay updated on it's progress. Feel free to share your insights in the "How can you help?" section. If you'd like to get involved with this project, let us know. You can fill out a volunteer form to help with the overall festival here