1. What is the overall goal of this event?
The goal of the Festival is to give members of the community the opportunity to create, test, and respond to exciting new prototypes that help connect neighborhoods and people along Market Street. This is a groundbreaking opportunity to let the community help determine what should be on Market Street – and other streets in San Francisco – by letting us know what works, what doesn’t and why. The Market Street Prototyping Festival will create a series of temporary public installations, designed and fabricated by members of the community and beyond, along Market Street sidewalks, linking five ‘Festival Districts’together as one.

Over the course of three days, people will have the opportunity to see, touch, hear and interact with the installations, or prototypes. In communicating their experiences while learning about Market Streets’ unique place as a key commercial corridor in San Francisco, they will help further the conversation of urban design while engaging with each other and the community.

2. How much of Market Street will physically be involved?
The Festival will run the length of Market Street for approximately two miles, from the Embarcadero to Van Ness Avenue. Installations will be located on portions of the sidewalks, known as “Street Life Zones.”  All installations will be located outdoors and in the public right of way. Each District will devote one block within its boundaries to hosting installations.

3. What are the Festival Districts and what is their role?
The five districts, Civic Center, Central Market, Retail Heart, Financial District, and Embarcadero, represent the distinct neighborhoods touching the Festival. Each district has its own District Design Captain, an industry or design leader who will serve as a mentor to the selected design teams throughout the design and build-out process. In addition, each district has a Community Cohort which is made up of local community members and stakeholders.

The Cohort will advise the design teams and provide insight throughout the design and development process to ensure that the needs and ideas from each district are incorporated into the final installation. An installation can be designed for a specific District, or will be placed in one that is determined best fits the design. More info on Festival Districts can be found here.

4. What do winning submissions receive?
In addition to hands-on mentorship and guidance by the District Captain, each winning application will receive a $2,000 stipend to finalize the design, create, and install the prototype. All prototypes will be featured on the Festival’s website and some may be used in marketing materials. Each work will be featured along Market Street for the 3 day Festival, allowing for exposure and recognition by the community and city.

5. How will the design-to-installation process go?
Once selected, there will be a three-stage process from designing and fabrication of the prototype to installation of the final project. The first stage will consist of a series of design reviews where each team will work with their Design Captains to flesh out details and address any issues. There will be additional reviews and feedback from the Community Cohorts and other officials affiliated with the Festival. The second phase involves moving from design to prototype where the installation will be fabricated, tested, and finalized. Feedback on materials, tools, and functionality will be provided to each team. The third and final phase consists of the installation of the final product and the Festival itself.

6. Will my project end up a permanent fixture on Market Street?
There may be some installations that will be selected for additional viewing, either as another temporary installation or as a permanent installment in the City. Those installations that are chosen will be identified and the applicants will work with the City on the necessary permitting and processes.