That would be cool for the weekends, and seems like something that might work for Overton Square, but what midtown needs on a daily basis are bus routes that connect the neighborhoods where people live to places like grocery stores, pharmacies, and shopping centers in midtown. These would also be routes that could connect MCA, Rhodes, and CBU. Right now, midtown is simply a stopping-point on the bus routes that connect downtown with east Memphis. MATA's chief obstacle is the fact that Memphis has the same land area as NYC, but has less than 10% of the population. What it needs to do is focus on building new ridership in the more densely populated areas of the city, like midtown, where there is a strong sense of neighborhood identity and loyalty to local businesses. But the very people who would be the most likely to give public transportation a shot and start using MATA don't think about it because it has no presence in their lives. MATA needs to be present and link up midtown.
Have you been to Mid City Barber Shop on Cooper?
I think people need to get out of their houses too, but this comment isn't very constructive. I don't specifically know what you're talking about. If you could give a few examples of some of the things that people are missing--or better yet, just post your responses in the uninformed comments that people leave, then I think you'd get a lot farther than just complaining.
What about a media campaign aimed at explaining the benefits of public transportation to Memphis-area residents (especially people in the suburbs) who may not have grown up using it?